Poster Mock-Up

"You don't know what you've got until it's gone"

This mock-up of our short film poster shows an extreme close up of a table with a necklace and journal on it. These are the personal objects from our short film which belonged to the sister; along with the teddy bear that Hope (The girl in the centre of the image) is holding. The necklace and teddy bear are the most important items in the short film and they are shown in each of the flashbacks which are derived from the sister's journal. I have decided not to include the sister within the poster itself to create a feel of mystery. I decided to leave the background white to create a feel of dead-space where Hope clearly stands out against the background and she is seen as the focal character. In a later version i may add in a scene of the Sister's bedroom which I will fade out to keep Hope as the focal point.

The sister's childish innocence and immaturity is shown though the iconography of the teddy bear. Hope's face is not clearly seen underneath her hair as she is holding the teddy bear; this is to give the impression of depression and emotion. She does not want to show her face she just wants her sister back with her. 

Above - I have redrawn the poster mock up with some more details.I have left it in black and white as if it were a line art as it will be easily transferable to Adobe Photoshop which I will be using to create the poster. The chain of the necklace now embraces the tagline for our short film to symbolise that important things are kept safe - sometimes those people can feel trapped or misunderstood and feel the need to escape.

Below - An analysis of my own poster for Bringing Back Hope. We have decided to use this mock up for our 2nd poster choice.