Target Audience - Moodboards



Moodboard showing images which represent Despair, Loss and Isolation
By Lorna

Despair, Loss and Isolation

I have made a moodboard about despair, loss and isolation on Adobe Photoshop to create a visual image for our theme of despair. I wanted to make it feel cold and uninviting so I lowered the opacity of all the images on a single layer and added a blue layer underneath it and played with the image setting until i was happy with the result.

Despair can take someone to a whole new place and level of depression. They don't feel any encourgement to go out or do something. Most people in dispair will be in a place where they feel comfortable and sage in such as their bedroom. More often than not people wish to be alone and away from the rest of the world.

A dark room is one of the most common signifiers for despair. The room has low key lighting and gives the feel of isolation. A small ray of light breaking through the curtains could signify hope.

Possible possessions

Necklace - A heart shape to represent the love between the two sisters. Could be a necklace inscribed with their name(s).

Journal - Personal diary entries which could tell the story of the two sisters through one of their eyes. A note inside the journal apologising to the sister about a fight that they had.

Rose - Slowly withering and dying. Connotes the death of one of the sisters. No one lives forever.

Teddy bear - Sesisitive side of the lead character. She hasn't quite matured enough to accept her sister's death.

Sketchbook - Shows sketches or photographs of the two sisters which the lead character has drawn.

Moodboard based upon teenagers and young people between the ages of 15 and 25
By Lorna

I have also created a moodboard for our target audience of fifteen to twenty five year olds. Teenage and young women are more likely to be affected by our short film because it deals with the loss of a loved one; a sister. Sisters can often feel like best friends as well as family to their siblings and in that sense the loss of sister can have a strong impact on their siblings.

We have decided that our target audience is going to be:

- Teenage girls and young people between the age of 15 and 25.

- People who have lost someone they love and feel like they can relate to the film

- People who feel trapped or isolated in a situation and can't seem to find a way out; but there is always a way

- Young people often turn to other things when they are depressed such as smoking, drinking and drugs which all have a negative affect on themselves.
- Other people may find the need to go out on a shopping spree or comfort eat in order to compensate for their depression.