The edited version of the poster I had drawn was used as the background as a guide when creating the poster on Adobe Photoshop. I had taken several pictures of the journal and necklace on a table at different angles until I was happy with the positioning of them.
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| This photograph was the basis for the poster |
I began by inserting the photograph of the journal and necklace on the table into the Photoshop file and using the magic wand tool to cut out both the necklace and the journal separately. By doing this I can move each element separably and adjust the size, colour and detail accordingly.
Once the necklace and journal were cut out the texture of the table was disturbed and incomplete so I used the same photograph again and blended the texture of the wood with the help of the spot healing brush and copying and pasting sections and blurring them together.
The heart element of the necklace seemed rather small and doesn't attract the audience's attention as much as I'd like it so I enlarged it using the transform tool without making it look disproportional to the journal.
Using the bevel and emboss effect I created both a shadow and highlighted effect on the necklace's chain which gave it a three dimensional aspect. I also made a shadow for the necklace so it didn't look as if it was floating over the table.
The overall brightness of poster seemed dark and uninviting. To try and improve this I have increased the brightness and lowered the contrast as well as taking out a lot of yellow to give it a more natural look to the wood. Selective colour was also used which can lower and even remove cyan, magenta, black and yellow out of any individual colour.I am going to re-create the poster because the table, necklace and journal don't look as if they fit together and do not look like they are at the right angle. This is due to me taking a photograph of the objects seperately and from a bird's eye view. To fix this problem I will re-take the photograph at a slanted angle but I may use the necklace from this poster.
Here is my updated sketch of Bringing Back Hope's poster. Here Hope is situated at the front of the poster to make her more of a focal point to the viewer's eye. I have also added a bedroom background to set the location.
After sieving through several images of Hope holding the teddy bear we chose the image we thought was the most effective. The necklace and tagline were added into the new poster layout as well as the a background - a bed which suited the colours of the room we shot a large portion of the film in (my bedroom)To fix the outline around Hope we blurred the outline inwards towards the subject and then outwards causing it to disappear. The angle of the table was adjusted to suit the same perspective as the bed so it appears that it is in the same room.
The credits and legislation was added to the footer of the poster as well as the PG and dolby digital logos. We decided to rate our film as parental guidance (PG) because we cover a serious theme of despair which could upset younger viewers but there is no violence.
We have carried across our use of the colour blue from our Despair, Loss and Isolation moodboard to help to bring across the coldness. Blue is often associated with sadness and loneliness. By using different layers of blues it created more depth and wasn't sore on the eyes as the original yellows and reds which are very warm colours.
We looked at three rather different fonts Papyrus (1), Colonna (2) and Segoe Script (3)
We decided to use Papyrus due to it's clear letters yet stylised style. The first letters of each word stand out well from a distance. Where as Selgoe Script isn't clear enough for our film poster. 
The purple fonts in our poster has been used to attract our audience of 15-25 year old women and young people. An outer glow we applied to help the font stand out even more.
I wanted to indicate the feeling of hope in our poster subtly; I have done this by using a pale pastel yellow and applying a gaussian blur to it - this created a heavenly hope feel to our poster. I then copied and pasted it under the other words as well as on top of the cloud keyring of the journal - indicating that the journal is a tool for hope.
The final version of our second poster for Bringing Back Hope
